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Nike (NYSE: NKE) and lululemon athletica (NASDAQ: LULU) shares accept both calmly outperformed the broader retail industry over the aftermost 10 years. One of the capital affidavit is that these companies are benumbed a growing able-bodied accoutrement bazaar that is estimated to be on clue to ability $350 billion in anniversary sales by 2020.

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Both stocks may actual able-bodied go on to beat over the aing 10 years, but which one is the bigger buy today? Let’s booty a look.

White basketball shoe with Nike logo on the ancillary sitting on a basketball court.

Image source: Nike.

Nike’s “swoosh” logo is one of the best iconic out there. Forbes ranks the cast aloft all accoutrement retailers at No. 16 out of 100 of the best admired brands in the world.

Over the accomplished 10 years, acquirement and balance per allotment accept developed 8% and 13%, respectively, on an anniversary circuitous basis. However, advance has slowed over the aftermost few years, as Nike deals with a added arduous retail ambiance and antagonism from rival Adidas.

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Data source: Nike. Amounts in billions except per-share data. Years are budgetary years catastrophe in May. TTM = abaft 12 months.

One claiming for Nike is confined the added and added barter that appetite to boutique online. While Nike’s online sales grew 24% year over year through the aboriginal two abode of budgetary 2018, online sales represent alone 7% of Nike’s absolute revenue.

Meanwhile, Adidas is accepting bazaar allotment on Nike’s home accommodation of North America. In North America, Adidas has been growing acquirement added than 20% year over year, while Nike grew acquirement aloof 2% in the aboriginal bisected of budgetary 2018.

Nike is acutely actuality outmaneuvered, but administration has a plan to advance absolute acquirement advance aback to about 10% — which would absorb reinvigorating the North America arena — as able-bodied as bear mid-teens earnings-per-share advance by 2020. This plan involves streamlining the artefact conception process, and eliminating underperforming artefact styles in adjustment to aggrandize gross margin.

Nike is additionally ramping up its addition efforts, abnormally in its bigger class — cossack — which makes up added than 60% of absolute acquirement and grew alone 3% in the additional quarter.

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On the second-quarter broker appointment call, CFO Andrew Campion explained that over the aing several months, “Nike will barrage and calibration added addition than at any added time in our history.” This will accommodate accretion on its flagship running-shoe styles, like the Air VaporMax and ZoomX, as able-bodied as ablution added styles. Over the aing bristles years, as CEO Mark Parker explained to investors in November, “over 50% of our advance will arise from new addition concepts that will calibration beyond assorted categories.”

Nike additionally is agreement added accent on the women’s category, which fabricated up alone 23% of acquirement on a broad abject in budgetary 2017, but is growing faster than men’s. While Nike has been mainly a men’s brand, Lululemon has been mostly a women’s brand, so both companies see a advance befalling in acclimation that out.

Two women practicing yoga and cutting Lululemon clothes.

Story Continues

Image source: Lululemon Athletica. 

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Lululemon has congenital a able cast designing fashionable yoga and active wear. The aggregation is currently afterwards a CEO, afterwards Laurent Potdevin accommodated beforehand this year, but that shouldn’t avert investors, because the aggregation has so abundant advance befalling beyond all-embracing markets, as able-bodied as growing the men’s class and online sales.

Data source: Lululemon Athletica. Amounts in billions except per-share data. Years are budgetary years catastrophe in January. TTM = abaft 12 months. 

Lululemon has managed to abound acquirement and advance a gross allowance aloft 50% while charging exceptional prices, which is a attestation to its cast strength. The yoga accoutrement specialist reportedly generates the accomplished sales per aboveboard bottom amid all accoutrement retailers at $1,560, which runs adverse to the retail industry trend of crumbling sales per aboveboard bottom over the aftermost several years.

High sales per aboveboard bottom are not alone a absorption of affairs cher apparel; they additionally reflect the best amount administration gets out of anniversary abundance by anxiously aperture the appropriate abundance admeasurement in awful busy locations with adorable demographics. 

Management expects to abound absolute acquirement to $4 billion by 2020, which is 53% aloft what it expects to accomplish for budgetary 2017 (which concluded in January this year). Balance haven’t developed the aftermost few years due to investments fabricated in the online business, as able-bodied as spending on added fabrics to abutment advance in both men’s and women’s.

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However, on a non-GAAP basis, which strips out acting costs accompanying to the closing of ivivva food (which awash accouterment for girls), balance per allotment are accepted to be $2.45 for budgetary 2017 back the aggregation letters fourth-quarter balance after this month, apery advance of 14% over aftermost year. 

In the third quarter, Lululemon saw able after-effects in the three areas that will be key drivers to approaching growth: men’s, international, and online sales. There was a 21% access in new macho customers, as the aggregation afresh began a business attack targeting men. Also, online sales accelerated to 25% advance (excluding currency), and all-embracing advance has been off the charts, with constant aerial advance in Asia and Europe. 

The accumulated anniversary acquirement of Nike and Lululemon is alone about 14% of the able-bodied accoutrement market, so both companies accept affluence of revenue-making opportunities over the continued term.

Data source: Yahoo! Finance.

Over the aing bristles years, Nike administration has guided for aerial single-digit acquirement growth. And, as I mentioned above, administration expects to advance earnings-per-share advance to the mid-teens akin as it works on accretion margins.

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However, Lululemon has accustomed a able brand, and the aggregation is growing faster than Nike, as it grows off a abate abject of revenue. Based on management’s 2020 target, acquirement should abide to abound about 15% per year. The yoga accoutrement specialist is advanced of Nike in online sales, which is important in a apathetic retail environment, and Lululemon is seeing a triple-digit advance ante in Asia, which is a big abiding opportunity.

Overall, Lululemon offers bigger advance abeyant for a advanced P/E arrangement that is not abundant college than Nike’s, as apparent in the table. In my view, that makes Lululemon the bigger buy.

Added From The Motley Fool

John Ballard has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Nike. The Motley Fool recommends Lululemon Athletica. The Motley Fool has a acknowledgment policy.

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