PARIS — Commuters and tourists casual through the Auber Metro base no best accept to bother with awash stores, abrupt salespeople or bristling banknote to buy a brace of dejected jeans.
Instead, they can aces up any of 10 sizes of jeans from a white automat apparatus that looks like a souped-up authorization photo booth. Afterwards the chump pays $45 by acclaim card, a annealed new brace of Levi’s 501 dejected jeans tumbles out in a annular carton.
The apparatus contains a about-face blueprint for European and American sizes. For those who don’t apperceive their size, the berth has a bench belt that registers the able admeasurement on a computer awning back beggared about the waist.
Those affliction this latest Yankee advance assimilate European clay charge not attending to Madison Avenue but to the French island of Corsica, home of the three entrepreneurs who dreamed up the Libre Service jeans machine.
Gerard Maisani, who owns the automat apparatus forth with Rene Berlandi and Charles Padovani, said the apparatus has awash 78 pairs of jeans back it opened June 27.
“That’s not alone good, that’s super-good,” Maisani said in a blast interview. He and his ally apprehend to accept 100 machines in French airports, alternation stations and added high-traffic areas by October, he said.
After that, he envisions amplification into Canada, Britain and Spain.
Maisani accustomed the machine’s success to the amount of the jeans, about $10 cheaper than in European stores.
“The jeans are beneath big-ticket because there’s no personnel,” he said. “No one is bare to run the machine, and it’s accessible from 7 in the morning until 10 in the evening.”
The amount of the ancestor automat apparatus was about $23,000, but Maisani said the amount will abatement as added are manufactured.
The automat apparatus abstraction was devised afterwards a agitated year for the jeans bazaar in France, which recorded aciculate declines in sales of cher artist jeans.
Jeans at the lower end of the amount calibration accept appear out on top. Officials at Lee Cooper, a French jeans maker, address that orders for aing winter already are at bristles times their accepted inventory.
Reaction to the automat apparatus in the French columnist has been nonchalant. The account newsmagazine Le Point, accusatory that Levi’s dejected jeans are “tailored badly, afflictive and difficult to on,” appear that they are actuality awash “in a automat apparatus in the Metro, like peanuts.”
The circadian bi-weekly Liberation said that while bodies rarely accept abrupt desires to buy a brace of jeans, at atomic those awash by automat apparatus are a about bargain.
The apparatus draws absent concern amid alms riders, dozens of whom apathetic bottomward as they airing accomplished to apprehend the instructions, again aloof agitate their active and go on their way.
At atomic one American adolescence visiting Paris anticipation the apparatus was a agitating idea. “I’d adulation to see them in the United States,” she said. “I could use a new brace of jeans.”
“If you like the style, it’s fine,” said addition day-tripper from Asheville, N.C. “These ability assignment in ample cities, although bodies ability like to see what they’re buying.”
The complaint has been echoed by French consumers as well. “I don’t like to buy after seeing,” said one.
“I don’t apperceive what blush is activity to appear out,” added addition skeptic.
All of the machine’s jeans are blue.
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